Customer Reactivation
Choose relevant contacts, build on your previous work together and follow up personally when they reply.
Three examples show how you can use Customer Reactivation.
For example, filter for existing customers whose last appointment was some time ago. The 90 days shown are an illustrative choice. Contact details and email blocks help narrow the audience; check permission to reach out separately.
Prepare a short email with a relevant reason to reconnect. Contact fields can personalize the greeting. In the example, the team asks about a previous project; this is still a draft, not a sent message.
Read incoming replies in the inbox and continue with the previous conversation in view. Alex replies positively in the example; Maria prepares her follow-up question. No appointment or sale has been confirmed.
The practical benefits of Customer Reactivation.
Save useful filters as a contact list. Membership changes with contact data; the list itself does not send messages.
Add selected contacts to a published workflow now, on a schedule or in batches. This controls enrollment, not the actual sending time.
Set a workflow sending window and timezone. Messages wait outside the window; internal tasks can still continue.
Check content, links and formatting with a test email. Spot missing contact values or unsuitable wording before real outreach.
Add internal comments to the conversation and mention the relevant colleague. These notes stay internal rather than being sent as customer replies.
Simplified examples, not live account data.
We review the audience, contact permissions, opt-outs, sender setup and available channels. Sending, ownership and stopping rules are then configured. A test contact checks the flow before real customers are enrolled.
Reactivation connects existing contacts with a configured workflow and inbox. If a reply should automatically create a team task, configure and publish a separate reply trigger with the appropriate filters.
Availability and any add-on or usage costs are confirmed for your ONE LOOP account before implementation.
No. A saved contact or an inactive email block is not proof of marketing consent. Before outreach, check the basis for contacting the person, the channel and any opt-outs. Do not simply reactivate unsubscribed contacts. Resolve legal questions with qualified advice before starting.
No. A dynamic contact list only updates the selection. Enroll suitable contacts in a published workflow or configure an appropriate trigger. Before repeating outreach, we also check whether contacts may enter the workflow again.
When enabled, “Stop on response” ends the workflow for a contact who replies to a message from that specific workflow. It does not stop every other workflow. Configure personal handover or internal notifications separately as needed.
It helps check the message but does not replace a full workflow test. With a sample contact, we also check enrollment, waits, replies and opt-outs. A reply is not new revenue; assess appointments and sales separately.
Let’s explore your use case and what the setup requires.
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