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MCP · 19 € / month

Google Tag Manager MCP

Understand your tracking and prepare changes in your AI chat. Google Tag Manager MCP connects tags, triggers and variables – you control publication.

See price & access

Your connection to AI

Make sense of your tracking.

Simplify your tracking setup in Google Tag Manager. Review tags, triggers and variables, and prepare changes with Codex or Claude Code directly in chat.

See what this server can do

Google Tag Manager MCP

19 €/ month

Excluding VAT. Requires a compatible AI assistant and access to the relevant Google account. The AI assistant is not included.

Examples for your everyday work

Start with your question.

Let Codex or Claude Code review your tracking and prepare workspace changes. Spend less time searching for tags and triggers. You decide what gets published.

Example stored configuration: form_submit connects through the Form Completion trigger to the GA4 generate_lead tag, with the page path /kontakt as a condition.

Your prompt in Codex or Claude Code

“Explain which tags fire when a form is submitted.”

The assistant reviews tags and their associated triggers in the selected workspace.

Example: Review changed items, a trigger conflict and an unchanged page path in the unpublished Form Tracking workspace.

Your prompt in Codex or Claude Code

“Which changes and conflicts are in my workspace?”

Workspace status gives you an overview before you continue editing.

Example: Prepare a separate Form Tracking workspace alongside the default workspace in the example.com web container.

Your prompt in Codex or Claude Code

“Create a new workspace for revising my form tracking.”

With write access, a workspace can be created for the requested changes.

Illustrative examples. No live data.

Your connection in three steps

How it works.

OpenAICodexClaudeClaude Code

Buy, sign in, ask your question. Use the AI agent you already work with.

  1. Buy & set up access

    Get your MCP connection for €19 per month. Your licence is assigned to you personally. Connect your Google account and select the permitted data in the billing portal.

  2. Open Codex or Claude Code

    Add the fixed URL of your module as an MCP connection and sign in. Your personal licence and permissions determine your access.

  3. Ready. Ask your question.

    Work with your data right in chat. Your agent retrieves the answers; you decide the next step.

Setup guide

Google Tag Manager MCP

Benefits & features

Understand and edit your tracking setup.

The ONE LOOP Google Tag Manager MCP server connects your AI assistant to selected containers. It makes your tracking setup accessible and lets you prepare specific changes in a workspace.

Example: Prepare a separate Form Tracking workspace alongside the default workspace in the example.com web container.

Explore containers and workspaces

Review containers, workspaces and existing conflicts.

Feature details: Explore containers and workspaces

Retrieve selected containers and their workspaces. Workspace status shows modified items and existing conflicts.

Example stored configuration: form_submit connects through the Form Completion trigger to the GA4 generate_lead tag, with the page path /kontakt as a condition.

Understand tags and triggers

Understand when a tag fires and which variables it uses.

Feature details: Understand tags and triggers

Read tags, triggers and variables. The assistant can explain the conditions that trigger a tag and the variables it uses.

Example: Edit a GA4 event tag using generate_lead and the Form Completion trigger as a workspace draft.

Edit tracking elements

Edit tags, triggers and variables in a workspace with write access.

Feature details: Edit tracking elements

Create, update or delete supported tags, triggers and variables within a workspace. Write access and an explicit request are required.

Example: Review changed items, a trigger conflict and an unchanged page path in the unpublished Form Tracking workspace.

Prepare workspace changes

Prepare unpublished workspace changes and review them separately.

Feature details: Prepare workspace changes

Create workspaces and edit their names or descriptions. Changes remain unpublished so they can be reviewed before going live.

Illustrative feature examples. No live data.

Your next step

Get more from Google Tag Manager.

Get your MCP connection, add the URL in Codex or Claude Code and work with your data directly in chat.

See price & access

Tools & actions

What can your AI actually call?

23 documented tool calls: 11 read data, 12 can make changes with the required access.

Technical documentation
  • gtm_list_tags

    List tags

    Read
  • gtm_get_workspace_status

    Get workspace status

    Read
  • gtm_create_trigger

    Create trigger

    Write
  • gtm_update_variable

    Update variable

    Write

FAQ

Google Tag Manager MCP: your questions.