Case · Post-Purchase Segmentation
Workflow
Every Shopify purchase contains valuable signals: which product was bought, which interests are visible and which Custom Fields describe the contact more precisely. We expanded the post-purchase flow so buyers are segmented by purchase behavior. AI analyzes specific Custom Fields and prepares finer segments so newsletters, offers and follow-ups can be sent with more relevance.
- purchases segmented
- 100%
- activated by segment
- 3 channels
- customer messaging
- 1:1
- manual segment lists
- 0
- purchase signals usable
- 24/7
Shopify purchase detected
Purchased products are stored
AI analyzes relevant Custom Fields
Granular segments are prepared
Targeted communication starts
