Case · Media / Newsletter Growth
Workflow
MADAME runs many giveaways and uses them to generate valuable newsletter contacts. The challenge: participation, contact capture and follow-up needed to come together more cleanly, so individual campaigns could become a repeatable growth channel. We structured the process so giveaway entries are captured cleanly, newsletter contacts are generated and follow-ups are handled consistently. As a result, generated newsletter contacts increased by 45%.
- more newsletter leads
- +45%
- live in 4 weeks
- 7 funnels
- entries captured
- 100%
- follow-up active
- 24/7
- spreadsheet cleanup
- 0
Giveaway is launched
Entry is captured
Newsletter contact is generated
Contacts are activated further
Growth becomes measurable
